Bjørn is “King of Tie Land”

King of Tie Land Bjørn

The King of Tie Land: Bjørn Hagerup Røken and many of his artistic neckties. (Photo: Mathias Oppedal/NRK) 

After the local newspaper Jærbladet wrote about the project it has reached new heights, and last week, initiator Bjørn Hagerup Røken received no less than 485 neckties!

The somewhat untraditional project is to post a daily picture on Instagram wearing a new tie. His ambition was to post 150 photos, but now the project has expanded in line with the new ties he has received.

– I have to use the new ties as well. That´s at least 538 more photos, Hagerup Røken laughs.

Several collectors from across the country have contacted him after he was voted ‘tie enthusiast’.


The whole project, which he calls “slipskongen” (Tie King) on Instagram, started one year ago when he bought nearly fifty retro ties at a local pop-up store and was interviewed by newspaper Stavanger Aftenblad.

-When I reached 150 neckties, I thought it would be fun to show them all. Therefore, I decided to post one image every day, he explains.


After the media coverage, more collectors came out of the darkness.

– An old woman recently contacted me. She has been collecting for decades. I received a suitcase loaded with neckties where the oldest dates back to the 1940s, he says enthusiastically.

Hagerup Røken is surprised that so many people want to donate their ties. If the trend continues, this could become a lifetime project – something he looks forward to.

-I wish more men would use neckties. It is our ability to vary in colors and patterns. However, I try to tone it down a little and make it casual, he explains.


Slipskongen on Instagram. (Editor’s note: In writing, Slipskongen has 363 followers.)


Text by: Anette Broteng Christiansen, ThorNews

Source: NRK

Categories: Culture, Design, Quirky

1 reply

  1. What a great idea! We had never heard about “slipskongen” and enjoyed the post! 🙂 And now Siri and Selma want to come up with something similar, hmmmm… 😉

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: