Food has an ability to enlighten feelings, dreams and experiences which makes some brands more special than others. Norwegian food culture, the old traditional cuisine, has a number of products with strong affiliation. Norwegians are conservative and don’t want sudden changes within food products and brands.
Launched in 1934, Solo is the top favorite beverage with its bright yellow color and refreshing taste, using real orange juice as a basis. Solo’s origin is Spanish, and its name comes from ‘Naranjina Solo’ meaning ‘only oranges’. Torleif Gulliksrud introduced the beverage to the Norwegians in 1934, after working in a Swedish brewery. In no time, Solo was sold all over the country and became the symbol of Norwegian soft drink.
Even the famous bartender at the Grand Hotel in Oslo, P.J. Holter (known for the alcoholic drink ‘Pjolter’) introduced Solo into the bar with the ‘Sunshine’ drink; Solo and vodka.
During Easter, Solo and Kvikk Lunsj is the ultimate food and drink supply in the snowy mountains after a long day cross-country skiing.
Solo – ‘Probably the only drink that doesn’t help you with other things than your thirst…’
Solo Soft Drink Commercial 1950s:
Text by: Anette Broteng Christiansen, ThorNews