Kvikk Lunsj – The Wilderness Chocolate

Have I got my cross-country skis? Check! Warm clothes, thermos, ski wax and firewood? Check! Well, then I’m ready to… Wait a minute – I’ve totally forgot the most important thing! I could never survive without it. Ah, here it is– my Freia Kvikk Lunsj!’

It is a typical Norwegian winter scenario: Thousands of Norwegian family’s goes on a ski holiday in the weekends, many of them own a cabin in the snowy mountains. The Norwegian Tourist Association also accommodates cabins for rent. Walks from “cabin-to-cabin” are very common. And if you ask them what they couldn’t afford to forget at home, “Kvikk Lunsj!” (Quick Lunch) is the answer.

Thousands of tons of this chocolate are transported to the mountains every year. During Easter Holidays, a quarter of the total annual Kvikk Lunsj-production is sold. Statistics show that every Norwegian consumes nine of these chocolate plates every year. Along with Zalo, Marius Sweater and Hurtigruten, Kvikk Lunsj is among the leading brand names. During the Oslo Olympic Games in 1952, ten million chocolate plates were consumed!

Kvikk Lunsj has the same function as oranges during Easter: Norwegians associate the product with holidays. Chocolate producer Freia designed it to be the “tursjokolade” (the Wilderness Chocolate) – a chocolate plate with the Norwegian Mountain Codes printed on the wrapping.

In 1937, when Kvikk Lunsj was born thanks to a major focus on nutrition. Freia informed that Kvikk Lunsj’s nutrition content was equal to a meal containing one egg and two slices of bread a day. Its physical shape is also especially designed for sharing and resembles the American chocolate Kit-Kat.

Freia is well-known for innovative thinking and has designed products for different occasions. Today, the product comes in five variations; Mini, Original, Double, Big-Size and a 6-pack.

So, with the Easter holidays just around the corner, do as the Norwegians: Make sure to have enough Kvikk Lunsj for the whole family!





Text by: Anette Broteng Christiansen, ThorNews

Source and Photos: Freia

Categories: Culture, History

1 reply


  1. Pasen in Noorwegen: over sneeuw, chocoladekoekjes en misdaadromans | bryggen

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