Zalo Liquid Dish Detergent – “Power in Every Drop!”

Poster title from the 1950’s: Everything shines like the sun with Zalo!

Great-grandmother had one, grandmother had one, and still most Norwegians have a bottle of Zalo liquid dish detergent on the kitchen counter.

The first Zalo bottle was produced in Lilleborg factories in 1952. When Zalo was launched the product was named Salo with “S”, but this was changed to Zalo with “Z” in 1953.

Today, the Zalo bottle looks very similar to the first bottle that was introduced to the market, while the content over the years has been steadily improved to become more efficient.

In 1999, “Zalo Anti Bacterial” was launched. In 2008, “Zalo Lemon Fresh” was introduced to the market, and in the fall of 2009 came the”Zalo Dish & Kitchen Spray”.

Zalo liquid dish detergent has repeatedly been voted the best-known brand name among Norwegian consumers, regardless of gender and category.

Zalo’s slogan: Power in Every Drop!




Text by: Thor Lanesskog, ThorNews

Categories: Quirky

1 reply


  1. Kvikk Lunch – The Wilderness Chocolate « ThorNews

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: